With the improvement of people's living standards, the concepts of green, energy-saving, and environmental protection have been highly praised, and lighting is a major part of our energy consumption. With the improvement of our energy-saving awareness, the fourth generation lighting source LED products are entering our lives as ordinary consumer goods, and the LED market is slowly opening up.

There is a significant difference in the quality of LED products

Although the market expansion is firmly established and the government has implemented numerous subsidies, the prospects for LED related enterprises are still not optimistic. In the Chinese market, which is filled with LED companies with varying quality, the quality of their products varies greatly. Moreover, with the impact of price declines, many large enterprises are also forced to lower prices and suffer from low profits. Enterprises with poor quality and profit margins are on the brink of elimination.

There are many low-quality products in the LED lighting market in China. There is an endless stream of companies sacrificing quality in order to outperform their competitors in terms of price. Some products even break down after 3 days of use, so LED lighting products cannot win trust in China. Now, improving this situation is the top priority for government agencies, and the importance of setting standards for LED lighting products is gradually being re recognized.

No * * * brands flooding the market

From a price perspective, there are even 3-5 yuan bulbs in the LED lighting market; And the cheaper products of brand enterprises are also above 30 yuan; A large number of non * * * brand products are flooding the market. The chaos of this pricing system is seen by the industry as a result of imbalanced industry development and structural overcapacity.

According to Lu Jinqing, the market manager of LED light source products in the Asia Pacific region of Philips Lighting, due to the low entry threshold, * * *'s spare parts can be purchased in the market. Therefore, traditional lighting and electronic industry enterprises are entering the LED lighting industry. The result of this is overcapacity and excessive investment. Some companies cannot sell their products and can only sacrifice product quality for price reduction space. Philips has conducted sample analysis and found that some low-priced light bulbs cut corners in terms of materials. After 3-5 months of use, the lights will dim. Consumers who made early purchases were deceived, which is a harm to the industry

High prices remain a consumption barrier

The cost of LED light sources will decrease and the price will also decrease, but currently, the price of brand LED bulbs at 30 or 40 yuan per unit still makes many consumers hesitant. Although Philips has launched low-priced all-around light bulbs, this is only an "entry-level basic product" and a "product that has allowed families to start contacting and using LEDs". Philips stated that the sales of the People friendly series of light bulbs were better than expected, but they also acknowledged that the current acceptance in first and second tier cities is relatively high, and price remains a constraint for promotion.

At the same time, industry insiders have stated that "the current prices of LED components are still relatively high, which has had an impact on the popularity and acceptance of LED in the entire lighting market." In addition, consumers have insufficient understanding of the performance characteristics of LED products, and only focus on energy conservation, which is still the main problem faced by LED in this promotion and popularization stage.